Android Developers Blog

Boris Valusek, Design Lead, Google Play The Google Play Store has over two billion monthly active users coming to find the right app, game, and other digital content. To improve the overall store experience, we’re excited to roll out a complete visual redesign. Aligning with Material design language, we’re introducing several user-facing updates to deliver a cleaner, more premium store that improves app discovery and accessibility for our diverse set of users. To make browsing faster and easier, we’ve introduced a new navigation bar at the bottom of the Play Store on mobile devices and a new left navigation on tablets and Chrome OS. There are now two distinct destinations for games and apps, which helps us better serve users the right kind of content. Once users find the right app or game, the updated store listing page layout surfaces richer app information at the top of each page as well as a more prominent call-to-action button. This makes it easier for users to see the important de...

Posted by Kacey Fahey, Google Play Developer Marketing Nexon Korea Company has published several games across PC, mobile, and console. With the launch of their mobile game FAITH , a MMORPG released exclusively in Japan, they wanted to promote the game before launch and find a way to capture early consumer demand that would help boost early installs at launch. What they did Nexon ran a pre-registration campaign on Google Play with a multi-channel marketing campaign driving players to pre-register and receive an exclusive pre-registration reward. Their campaign used consistent creative assets throughout TV commercials, YouTube influencer campaigns, social media, performance marketing campaigns, and more. Offering a pre-registration reward provided an incentive and benefit for players who pre-registered on Google Play during the month-long campaign leading up to launch. “It was very easy to run, since the steps to activate the campaign were very clear and simple. All we needed to do was ...