Android Developers Blog

Posted by Angela Ying, Product Manager, Google Play Subscription continues to be one of the fastest growing business models for apps in Google Play. As your subscription business evolves and becomes more sophisticated, our platform continues to evolve to better support your needs. Today we’re excited to tell you more about the new subscription capabilities we announced at the Android 11 Beta Launch , including promotional codes to help you access new subscribers, new opportunities to remind users of your value and win back churned users. Many of these capabilities are built on top of the Play Billing Library version 3 . In addition to the new capabilities, we are also making improvements to our existing platform. Over the past few years, we have launched many features, such as account hold, restore, and pause, which have been highly effective in reducing your voluntary and involuntary churn. We want to ensure that everyone can take advantage of them, which is why we are planning on cha...

Posted by Angela Ying, Product Manager, Google Play For many developers, subscriptions are an important part of your business. Google Play has continued to support the growth of subscription offerings through developer tools such as new insights in the Google Play Console , and an improved user experience, including the subscriptions center , where users can easily manage all of their subscriptions. Part of improving the subscription user experience comes from fostering a trustworthy platform for subscribers; making sure they feel fully informed when they purchase in-app subscriptions. To continue to build this trust, we announced an updated subscriptions policy today , as part of a broader policy update to build user trust and enhance user safety across Google Play. This new policy requires you to be transparent about your subscription offering, to ensure every user evaluating your service has an informed choice. When users lose trust in your app due to unclear subscription offers, ...

Posted by Lily Sheringham , Global Marketing, Platforms & Ecosystems UPDATE: We have updated the launch date of some of the episodes due to the current circumstances with COVID-19, please check below for up-to-date episodes. This is a cross-post from The Google Keyword blog . Today we’re launching the Apps, Games, & Insights podcast series, bringing together insights, stories, and learnings from industry experts, on some of today's hottest topics surrounding mobile, apps and games businesses, and the wider industry. Listen to the podcast here! The series has eight episodes which aim to challenge, provoke thought, and enlighten listeners - from designers and developers, through to product managers and marketers, and those interested in the apps and games industry. The podcast is hosted by Googlers Tamzin Taylor, who heads up Apps & Games Business Development for Google Play in Western Europe, and Dirk Primbs, who leads the Ecosystem Developer Relations team in EMEA. Toge...

Posted by Daniel Schramm, Product Manager, Google Play Since launching on Google Play nearly 7 years ago, subscriptions have proven to be an essential element in creating sustainable mobile app businesses; 89 of the top 100 highest grossing apps on Google Play in the US now provide subscription products. As the market matures, it is becoming increasingly important for subscription developers to optimize both subscriber conversion and retention in order to maintain growth. To help you do that, we're rolling out new insights available directly in the Play Console. Subscription retention report Example subscription retention report data in the Play Console. Source: Google Internal Data. The recently updated subscription retention report shows how well you are retaining subscribers, along with how well subscribers convert from free trial, introductory price, and first to second payment. You can configure two cohorts based on SKU, country, and subscription start date. This is particula...

Posted by Patricia Correa, Platforms & Ecosystems Earlier this year we highlighted some of Google Play's milestones and commitments in supporting the 1M+ developers on the Play Store, as well as those of you working on Android apps and games and looking to launch and grow your business on our platforms. We have been inspired and humbled by the achievements of app and game developers, building experiences that delight and help people everywhere, as some stories highlighted in #IMakeApps . We continue to focus on helping you grow thriving businesses and building tools and resources to help you reach and engage more users in more places, whilst ensuring a safe and secure ecosystem. Looking to 2019, we are excited about all the things to come and seeing more developers adopt new features and update to Android P . In the meantime let's share some of the 2018 highlights on Google Play and Android: Building for the future Along with Android P we have continued to help ...