Android Developers Blog

Posted by Lily Sheringham , Global Marketing, Platforms & Ecosystems UPDATE: We have updated the launch date of some of the episodes due to the current circumstances with COVID-19, please check below for up-to-date episodes. This is a cross-post from The Google Keyword blog . Today we’re launching the Apps, Games, & Insights podcast series, bringing together insights, stories, and learnings from industry experts, on some of today's hottest topics surrounding mobile, apps and games businesses, and the wider industry. Listen to the podcast here! The series has eight episodes which aim to challenge, provoke thought, and enlighten listeners - from designers and developers, through to product managers and marketers, and those interested in the apps and games industry. The podcast is hosted by Googlers Tamzin Taylor, who heads up Apps & Games Business Development for Google Play in Western Europe, and Dirk Primbs, who leads the Ecosystem Developer Relations team in EMEA. Toge...

Posted by Daniel Schramm, Product Manager, Google Play Since launching on Google Play nearly 7 years ago, subscriptions have proven to be an essential element in creating sustainable mobile app businesses; 89 of the top 100 highest grossing apps on Google Play in the US now provide subscription products. As the market matures, it is becoming increasingly important for subscription developers to optimize both subscriber conversion and retention in order to maintain growth. To help you do that, we're rolling out new insights available directly in the Play Console. Subscription retention report Example subscription retention report data in the Play Console. Source: Google Internal Data. The recently updated subscription retention report shows how well you are retaining subscribers, along with how well subscribers convert from free trial, introductory price, and first to second payment. You can configure two cohorts based on SKU, country, and subscription start date. This is particula...