Still Using InstallBroadcast? Switch to the Play Referrer API by March 1, 2020





Posted by Marcus Leal, Product Manager, Google Play Ads




How do people find your app? It’s the million-dollar question for any developer, and the answer can help you make the right choices about your marketing strategy and budget. Accurate install referral data is crucial for understanding which traffic sources send users to download your app from the Google Play Store, as well as identifying fraudulent attempts to claim install attributions.



That’s why in 2017, we launched the Play Install Referrer API, which provides a reliable and robust mechanism for apps to retrieve referral information directly from the Play Store. It was a big step forward from the old install_referrer intent broadcast, so many developers made the switch right away, including App Attribution Program partners like Adjust, AppsFlyer, and Kochava. Now, because it’s been replaced by the new API, we’ve decided to deprecate the install_referrer intent broadcast mechanism on March 1, 2020. After this date, new versions of the Play Store app will no longer broadcast the install_referrer intent after app installs.



We are asking developers who still rely on the install_referrer to use the Play Install Referrer API instead. Among other advantages, the Install Referrer API offers better performance, uses a secure communication channel between your app and the Play Store, and offers a more robust solution against spoof and attribution fraud.



If you still use the Broadcast API and the install_referrer intent to track your referrals, be sure to make the switch by March 1, 2020. Migration is easy, and the cost of adoption is low. Learn how to use the Play Install Referrer API to track your app installs today.



★ ★ ★ ★ ★

Komentar

Posting Komentar

Postingan populer dari blog ini

Android Neural Networks API 1.3 and PyTorch Mobile support

Gambar
Posted by Oli Gaymond, Product Manager Android Machine Learning On-Device Machine Learning enables cutting edge features to run locally without transmitting data to a server. Processing the data on-device enables lower latency, can improve privacy and allows features to work without connectivity. Achieving the best performance and power efficiency requires taking advantage of all available hardware. Android Neural Networks API 1.3 The Android Neural Networks API (NNAPI) is designed for running computationally intensive operations for machine learning on Android devices. It provides a single set of APIs to benefit from available hardware accelerators including GPUs, DSPs and NPUs. In Android 11, we released Neural Networks API 1.3 adding support for Quality of Service APIs, Memory Domains and expanded quantization support. This release builds on the comprehensive support for over 100 operations, floating point and quantized data types and hardware implementations from partners acro
Baca selengkapnya

Turning it up to 11: Android 11 for developers

Gambar
Posted by Stephanie Cuthbertson, Director, Product Management Android 11 is here! Today we’re pushing the source to the Android Open Source Project (AOSP) and officially releasing the newest version of Android. We built Android 11 with a focus on three themes: a People -centric approach to communication, Controls to let users quickly get to and control all of their smart devices, and Privacy to give users more ways to control how data on devices is shared. Read more in our Keyword post . For developers, Android 11 has a ton of new capabilities. You’ll want to check out conversation notifications, device and media controls, one-time permissions, enhanced 5G support, IME transitions, and so much more. To help you work and develop faster, we also added new tools like compatibility toggles, ADB incremental installs, app exit reasons API, data access auditing API, Kotlin nullability annotations, and many others. We worked to make Android 11 a great release for you, and we can’t wait to se
Baca selengkapnya

Students Learn Android App Development with Google Developer Student Clubs

Gambar
Posted by Erica Hanson , Global Program Manager, Google Developer Student Clubs Google Developer Student Clubs , a program of university based community groups for students interested in Google developer technologies, recently started hosting study groups called Android Study Jams . The goal? Learn Android app development through hands-on codelabs in an online curriculum provided by Google. There are two tracks: one for students who are new to programming, and one for those who already have experience. Interested in participating? Facilitator materials are available for anyone to host Android Study Jams in their community - take a look and get to building. Google Developer Student Clubs are dedicated to helping students learn programming together, among peers, in a fun and interactive setting. While over 50 thousand students from all over the world have participated in these Android workshops, we wanted to highlight the exciting work from groups in Indonesia, Turkey, and Nigeria. F
Baca selengkapnya